• Hertz market analysis flagged a summer road-trip rebound, with 64% of Americans planning to take a road trip.
• Internal booking data showed demand building into Memorial Day, with rental pickups expected to peak May 21-22.
• Route-linked demand rose ahead of US 250th anniversary travel, with Route 66 trips starting in Chicago up 8% year over year between Memorial Day and July 4; Boston-area heritage travel bookings up 14%.
• Event-driven travel lifted rental demand, with cities hosting major international sporting events seeing average demand rise more than 40% year over year.
• AI adoption emerged as a planning trend, with 45% of summer travelers using AI; usage reached 35% for Gen Z, 34% for Millennials.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Hertz Global Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202605120830BIZWIRE_USPR_____20260512_BW166145) on May 12, 2026, and is solely responsible for the information contained therein.