• Keurig Dr Pepper published its 2026 State of Beverages Trend Report, flagging Gen Z and Gen Alpha as key drivers of more expressive, experience-led drink choices.
• Survey data showed 58% of Gen A/Z consumers choose beverages that reflect their identity, versus 41% for Millennials+.
• Gen A/Z respondents were 58% more likely to pick drinks based on mood or occasion, with higher out-of-home consumption at 42% versus 30%.
• Report pointed to faster category rotation among younger consumers, with Gen A/Z rotating across 6 beverage categories weekly versus 5 for Millennials+.
• Digital discovery emerged as a key demand lever, with 63% of Gen A/Z citing social feeds as an influence on beverage choices, versus 48% for Millennials+.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Keurig Dr Pepper Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202605060900PR_NEWS_USPR_____AQ52462) on May 06, 2026, and is solely responsible for the information contained therein.