Ulta Beauty partners with Google on Gemini-powered shopping experiences
PUBT · 5d ago
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- Ulta Beauty partnered with Google to launch Gemini-enabled shopping tools across Google surfaces.
- Agentic commerce will roll out within AI Mode in Search, Gemini app over next month, enabling Ulta Beauty recommendations, product comparisons, streamlined checkout.
- Universal Commerce Protocol will power transactions across Google conversational interfaces.
- Ulta AI shopping assistant built on Gemini Enterprise for Customer Experience launched on Ulta.com, with rollout planned for Ulta Beauty App.
- Ulta AI will use insights from more than 46 million loyalty members to personalize product discovery, recommendations.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Ulta Beauty Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: AQ39408) on April 22, 2026, and is solely responsible for the information contained therein.
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